How do I find a local vendor event or craft fair?
How do I book a local vendor event?
How do I make money selling products locally without a store front?
I signed up for local vendor events at malls, flea markets and festivals. I couldn't believe how easy it was to sit at a table and build know, like, and trust instantly. I booked a table and I walked away with sales. As a new business it has been extremely beneficial to book local vendor events and build know, like and trust your new customers instantly.
No video edits.
No content planning.
It was Gary V who stated on his podcast that if you can stay home, stay as long as possible. Don't open a storefront so that you don't obtain all the expenses. By being a local vendor at a craft show and vendor event you can hop from town to town, city to city, or state to start building up your customer base.
But, how do you do it without breaking the bank?
HOW DO I BOOK A LOCAL VENDOR EVENT?
I find local vendor events two ways. Facebook groups and networking with vendors from prior events. On Facebook in the search bar you can type “Vendor Event in City, State” and click on Groups.
Join those groups and you should see posts of organizers of the vendor events inquire vendors to apply for the event by filling out an application.
Tip: Always send payment via PayPal (no friends and family). Have all of the organizers contact information and all of the details of the event
I FOUND A VENDOR EVENT, NOW WHAT DO I DO?
Prepare for your event. Within my ebook I have 3 checklists you can download to help you prepare for your vendor event:
From the designing a flyer and promoting
To what you need for your table
To the day of the vendor event, what is it you need?
What is included in this e-book? GETTING STARTED WHERE TO HOST A POP-UP SHOP HOW TO RESERVE A SPACE TEAM UP AND SAVE MONEY CHECKLISTS (3 printable checklists)
VENDOR DISPLAY IDEAS
HOW TO STAY WITHIN BUDGET
SHOULD I BRING CASH TO THE VENDOR EVENT?
Yes. 20’s, 10’s, 5’s and 1’s if you can. If you are collecting tax that the event it wouldn’t hurt to also have quarters, times, nickels, and pennies as well.
Sometimes at these vendor events folks already stopped at the ATM to get cash. So you want to make sure you are prepared just in case.
HOW DO I GET PEOPLE TO WALK OVER TO THE TABLE?
Simply greeting them as they walk pass.
Welcome to X event
This gets them to look in your direction and look at your table. Majority of the time they will stop by if they see something that catches they’re eye.
HOW TO KEEP THE CONVERSATION GOING AFTER THE EVENT?
Have them join your email list. Shopify POS system allows you to add someone’s email to your list once it submits a receipt. Simply, having a sign up sheet at your table is the most effective way to get the person to continue a conversation or connection with you after the event.
Another way is getting them to follow you on social media. Making that connection allows the relationship to progress past that event.
SHOULD I GIVE BUSINESS CARDS TO PEOPLE AT THE EVENT?
Business cards can be beneficial for those who are on the fence of making a buying decision. However, it is not necessary. Having a QR code printed on a sign on your table that points to your website is also beneficial. Or collecting email addresses so that people can get on your email list and stay involved in what it is you’re doing. These are better ways to keep the conversation going and save money on design and printing.
HOW MUCH MONEY CAN I MAKE AT AN EVENT?
It is important that you set realistic goals for an event. Each event and each organizer will be different. So I would recommend that the first time you book with them that you keep your goal realistic.
I have made anywhere from $20 to almost $2,000 at an event thus far. I have attended a numerous amount of events. Obviously, if traffic is low and I am not making sales I wouldn’t attend for a second time.
There are many factors that goes into how much you can make at an event.
- How much did the organizer promote?
- How many attendees said they would attend?
- How many attendees actually showed up?
- Is your product relevant or needed by majority of the attendees?
- Is your product priced right to make a product?
- How much does it cost the attend this event?
- Am I confident to get the attention of the attendees?
- Am I confident to close the sale while they’re at the table?
What is included in this e-book?
- GETTING STARTED
- WHERE TO HOST A POP-UP SHOP
- HOW TO RESERVE A SPACE
- TEAM UP AND SAVE MONEY
- CHECKLISTS (3 printable checklists)
- VENDOR DISPLAY IDEAS
- MARKETING IDEAS
- PAYMENT METHODS
- HOW TO STAY WITHIN BUDGET
Do you have questions that haven't been answered in this post? Post your questions in the comments and I will reply.
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